Salesforce has announced two new Marketing Cloud Datorama analytics features that are expected to help marketers bring their data preparation, analysis and visualization to new levels with a no-code approach to data. The new tools, Harmonization Center and Data Canvas, will help marketers cleanse, classify and enrich data for improved analytics and provides a platform …
Bruce W. Ferguson.COURTESY OTIS COLLEGE OF ART AND DESIGN Bruce W. Ferguson, the first director of SITE Santa Fe, an important art space with a major biennial in New Mexico, has died at 73. The Los Angeles Times, which first reported the news, said that the cause was cancer. Ferguson became director of SITE Santa …
World shares edged higher on Tuesday after U.S. Treasury Secretary Steven Mnuchin confirmed that China-U.S. trade talks were due to resume in two weeks’ time. Germany’s DAX was flat at 12,346.21, while the CAC 40 in Paris rose 0.2% to 5,641.93. Britain’s FTSE 100 also edged 0.1% higher to 7,331.70. The future contracts for the …
South Korea’s African swine fever crisis intensified Tuesday with lab tests confirming the fourth case in a week from a farm near its border with North Korea. The discovery of still more cases has raised fears officials are fighting a losing battle to halt the spread of the disease that wiped out pig populations across …
GIF search engine Giphy is partnering with Oracle Data Cloud’s Moat to measure ad delivery, viewability and invalid traffic of branded gifs. Moat will not be able to measure Giphy’s messaging app integrations.According to vice president of revenue at Giphy, Alexis Berger, the partnership is expected to draw more advertisers to the company’s branded content …
Lawrence Rinder.COURTESY BERKELEY ART MUSEUM AND PACIFIC FILM ARCHIVE Lawrence Rinder, the director of the Berkeley Art Museum and Pacific Film Archive in California, will step down in March of next year, after 13 years leading the institution. The museum did not provide a reason for Rinder’s departure or details about his next steps, but …
Vimeo has announced the launched a “For Hire” marketplace, a platform designed to connect brands with video production creatives, and also help video professional search for paid opportunities.Businesses looking for professional video services can post projects on the marketplace, making them searchable for filmmakers, editors, videographers, animators and other video professionals looking for new work. …
The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation by industry.Anticipating a major changeThe consensus among marketers and experts is that CCPA represents a major shift for U.S. digital privacy law that …
Jeff Koons.EVAN AGOSTINI/INVISION/AP/SHUTTERSTOCK A legal battle that pits billionaire collector Steven A. Tananbaum against Gagosian gallery and Jeff Koons’s studio over their alleged failure to deliver three works by the artist is raging on. Last week, Gagosian gallery told the New York Supreme Court that it would appeal a decision reached late last month that …
It was surprising to learn that more than two in five financial services customers say they rarely or never receive relevant marketing communications from financial services companies they’ve used before or are currently using, according to a new Yes Marketing study.Additionally, nearly a quarter (22%) of consumers say they hear from companies across channels including …