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Altria shares fall on weaker outlook for cigarettes

Altria shares fall on weaker outlook for cigarettes


Altria shares fall on weaker outlook for cigarettes


Shares of Altria Group fell Tuesday as the nation’s largest tobacco company predicted steeper declines for cigarettes in coming years.

The Richmond, Virginia-based company reported second-quarter earnings of roughly $2 billion, or $1.07 per share. Earnings, adjusted for asset impairment costs and non-recurring costs, were $1.10 per share.

The results matched Wall Street expectations, according to analysts surveyed by Zacks Investment Research.

But company executives forecast a bigger drop for cigarette demand in years ahead, with annual volume declines between 4% and 6% through 2023. That’s slightly greater than previous expectations of 4% to 5%.

Altria shares fell $1.81, or 3.6%, to $48.50 Tuesday.

Altria, the maker of Marlboro cigarettes and Copenhagen chew, has been working to shift its business away from traditional tobacco products amid steady declines. The U.S. smoking rate has been falling for decades amid smoking bans, higher taxes and public health efforts urging smokers to quit and discouraging young people from ever starting.

In April the company won federal approval to sell its heat-not-burn cigarette alternative, IQOS, which will go on sale in September. The company has also bought a 35% stake in the vaping juggernaut Juul, which has come under scrutiny for its popularity with teenagers.

Altria CEO Howard Willard said some of the declines in cigarettes are due to more smokers switching to Juul and other electronic cigarettes, battery-powered devices that vaporize a flavored nicotine solution.

“We believe this reflects both increased availability of satisfying e-vapor products that began mid-year 2018 and higher levels of exclusive e-vapor use,” Willard told analysts.

Altria estimates the U.S. vaping market has grown 40% over the last year, almost exclusively driven by Juul.

Last week Juul’s co-founder James Monsees weathered tough questions about the company’s products and marketing practices during a congressional hearing on the recent explosion of underage vaping. He acknowledged the company made “missteps” but “never wanted” young people to use Juul.

Willard noted that Altria and Juul are supporting federal legislation to raise the age to purchase all tobacco products, including e-cigarettes, to 21.

Tobacco industry critics have suggested Altria is supporting the age restrictions, in part, to head off harder-hitting proposals that would ban all flavored vaping products and menthol cigarettes

The owner of Philip Morris USA, the nation’s largest cigarette maker, said revenue increased 5% to $6.62 billion, mainly driven by higher prices. Its adjusted revenue was $5.19 billion, topping Street forecasts. Five analysts surveyed by Zacks expected $5.05 billion.

The company reaffirmed its full-year earnings in the range of $4.15 to $4.27 per share.


Elements of this story were generated by Automated Insights ( using data from Zacks Investment Research. Access a Zacks stock report on MO at


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