Connect with us

Hot world news

Constant Contact launches e-commerce enhancements

Constant Contact launches e-commerce enhancements


Constant Contact launches e-commerce enhancements


Constant Contact announced an integration with WooCommerce is now available to merchants using both platforms. Constant Contact also revealed enhancements to its current integration with Shopify.
Features such as email automation, personalization, segmentation and triggered emails will be available to customers who connect their WooCommerce platform to their Constant Contact accounts.

Shopify customers can expect more personalization capabilities and a better view of customer data, including order activity and customer revenue. Additional segmentation features will also be available. Constant Contact will also provide live marketing support for its customers.

Why we should care

According to Accenture, 91% of consumers are more likely to shop with brands who recognize them by name, remember their preferences and provide them with relevant offers. These integrations bring more advanced email marketing capabilities to merchants. The ability to tie together data from e-commerce platforms into the email marketing platform, if done correctly, could generate more value for smaller merchants, in particular.

“Creating a marketing strategy for e-commerce is not just about how to get more sales,” said Luca Sechi, vice president of corporate strategy at Constant Contact., “but also making the customer experience better, generating repeat business, creating brand awareness, and building lasting customer relationships.”

More on the news

  • Small businesses using WooCommerce will be able to sync contacts and send automated emails to first-time customers, purchasers in the last 30 days, repeat customers and more.
  • The Shopify integration will allow customers to define segments with additional data including email open and click activity and contact details such as location and birthday month.
  • Constant Contact is also offering marketing support to customers by phone or online chat.

About The Author

Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.


Source link

Continue Reading
You may also like...


  1. I view something truly interesting about your site so I bookmarked.

  2. Hey very nice site!! Guy .. Beautiful .. Wonderful .. I will bookmark your website and take the feeds additionallyKI am happy to find numerous useful information right here within the post, we’d like develop more techniques on this regard, thanks for sharing. . . . . .

  3. hello!,I really like your writing very a lot! percentage we keep up a correspondence extra approximately your article on AOL? I require an expert on this area to unravel my problem. May be that’s you! Looking forward to look you.

  4. I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. Personally, if all website owners and bloggers made good content as you did, the net will be a lot more useful than ever before.

  5. My brother recommended I may like this website. He was totally right. This post actually made my day. You cann’t believe just how much time I had spent for this information! Thanks!

Leave a Reply

Your email address will not be published.


To Top
error: Content is protected !!