Constant Contact announced an integration with WooCommerce is now available to merchants using both platforms. Constant Contact also revealed enhancements to its current integration with Shopify.
Features such as email automation, personalization, segmentation
Shopify customers can expect more personalization capabilities and a better view of customer data, including order activity and customer revenue. Additional segmentation features will also be available. Constant Contact will also provide live marketing support for its customers.
Why we should care
According to Accenture, 91% of consumers are more likely to shop with brands who recognize
“Creating a marketing strategy for e-commerce is not just about how to get more sales,” said Luca
More on the news
- Small businesses using WooCommerce will be able to sync contacts and send automated emails to first-time customers, purchasers in the last 30 days, repeat customers and more.
- The Shopify integration will allow customers to define segments with additional data including email open and click activity and contact details such as location and birthday month.
- Constant Contact is also offering marketing support to customers by phone or online chat.
About The Author
Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.
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