MARKETING NEWS
Microsoft acquires e-commerce advertising vendor PromoteIQ
[ad_1]
Microsoft has acquired vendor marketing platform PromoteIQ. PromoteIQ is an automated product marketing platform that enables brand manufacturers to run sponsored ads on participating retailers’ e-commerce sites to generate visibility and revenue from those sites. The company offers analytics dashboards both retailers and advertisers to track campaign performance.
The capability is similar to that of HookLogic, which was acquired in 2016 by Criteo. Google experimented with running its product listing ads on retailer sites through a program called AdSense for Shopping, but it hasn’t gone anywhere since launching in 2014. Amazon, and now Walmart, have their own sponsored product ad offerings.
Why we should care
Programs aimed at supporting retail customers is an area of focus for Microsoft, and the PromoteIQ acquisition fits into this effort. Microsoft is looking to pair its AI and machine learning technologies with PromoteIQ’s targeted ad placement capabilities and expects the integrations to be completed later this year. Additionally, it can help Microsoft Advertising address consistent calls from advertisers for more reach.
Microsoft Advertising offers product ads on Bing.com, but its limited reach put its reach behind Google and Amazon.
“PromoteIQ has pioneered the private marketplace approach to digital vendor marketing. PromoteIQ’s technology strategically complements Microsoft’s current retail advertising offerings, and together, we can enable retailers with a portfolio of technology solutions to modernize their e-commerce platforms and maximize their monetization opportunity,” said Rik van der Kooi, corporate vice president of Microsoft Advertising.
More on the news:
- PromoteIQ will keep its own branding and become a division within Microsoft Advertising. Terms of the deal have not been provided at this time.
- Kroger, Kohl’s and Overstock.com are among PromoteIQ’s current retailer customers.
- PromoteIQ advertisers include Sony, P&G, Kraft and HP.
About The Author
Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.
[ad_2]
Source link
frolep rotrem
at
Simply want to say your article is as amazing. The clarity in your post is just cool and i could assume you’re an expert on this subject. Fine with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please continue the enjoyable work.
Bulksmsnigeria
at
Hello.This article was really fascinating, especially because I was looking for thoughts on this subject last Monday.
Bulk SMS Nigeria
at
We stumbled over here different web page and thought I may as well check things out. I like what I see so now i’m following you. Look forward to finding out about your web page for a second time.
Bulk SMS Service
at
Well I really liked studying it. This article procured by you is very practical for proper planning.
Bulk SMS Service
at
Good – I should certainly pronounce, impressed with your website. I had no trouble navigating through all the tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your customer to communicate. Excellent task..
How To Send Bulk SMS
at
I was suggested this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my problem. You are wonderful! Thanks!
How To Send Bulk SMS
at
It’s really a nice and helpful piece of info. I’m glad that you shared this helpful information with us. Please keep us informed like this. Thanks for sharing.