Connect with us

Hot world news

New Nielsen service offers podcast audience insights for advertising

New Nielsen service offers podcast audience insights for advertising

MARKETING NEWS

New Nielsen service offers podcast audience insights for advertising


Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents.

How it works. Networks can subscribe to the new Nielsen Podcast Listener Buying Power Service to have their podcasts included in the survey, which includes questions regarding genre preferences, purchasing plans, podcasts and other consumer and listener behaviors. 

The survey is conducted across a random sample of 30,000 Americans. At the service’s launch, customers include iHeartMedia, Cadence13, Midroll, Westwood One and Cabana. 

Why we should care. In 2018, U.S. advertisers spent a record $479 million on podcast ads. That figure is predicted to surpass $1 billion by 2021, according to the IAB.

Podcast advertising has been held back by a lack of listener insights, making it hard to target an audience and measure ROI. Although Spotify has made some headway by allowing advertisers to target listeners of certain genres, the audience information available to advertisers is still far behind what other more mature digital mediums offer. 

“Nielsen’s Podcast Listener Buying Power Service makes it easy for advertisers to go deep within a specific genre to target listeners with interests and buying habits that match those of the customers they want to reach,” said Cathy Csukas, co-founder and CEO of Cabana. Although Nielsen’s service does not provide live data and the sample size is relatively small (for comparison, 32% of Americans aged 12+ have listened to a podcast in the last month, according to Edison Research), it does equip podcast networks with more information that they can use to attract advertisers.


About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.



Source link

Continue Reading
You may also like...
7 Comments

7 Comments

  1. frolep rotrem

    28/10/2020 at 16:04

    Some genuinely nice and utilitarian info on this website , also I conceive the design and style holds superb features.

  2. Bulk SMS Nigeria

    06/11/2020 at 05:07

    Oh my goodness! an incredible article dude. Thanks However I’m experiencing problem with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting an identical rss drawback? Anyone who is aware of kindly respond. Thnkx

  3. Bulk SMS Nigeria

    06/11/2020 at 05:24

    Some truly great articles on this site, regards for contribution. “Gratitude is merely the secret hope of further favors.” by La Rochefoucauld.

  4. Bulk SMS Service

    06/11/2020 at 05:50

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.

  5. Bulk SMS Service

    06/11/2020 at 06:11

    Hmm it looks like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to everything. Do you have any suggestions for inexperienced blog writers? I’d genuinely appreciate it.

  6. How To Send Bulk SMS

    06/11/2020 at 06:41

    I love what you guys tend to be up too. This sort of clever work and exposure! Keep up the very good works guys I’ve added you guys to my personal blogroll.

  7. How To Send Bulk SMS

    06/11/2020 at 06:57

    Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

Leave a Reply

Your email address will not be published. Required fields are marked *

More in MARKETING NEWS

To Top
error: Content is protected !!