TINT, a user generated content curation platform, has launched a new suite of tools that allow marketers to build UGC web experiences using the company’s automated UGC curation technology.
The “Experience Builder” platform includes eight different types of web “experiences” (or pages):
- Landing Page
- Live Counter
- Launch Countdown
- Contest
- Sweepstakes
- Tag-o-War (Allowing marketers to create a hashtag “battle” — pitting UGC from two different hashtags against each other)
- Contributor App (A non-public webpage where influencers upload content that can be used in campaigns)
- Interactive Polls
Using TINT’s content curation technology, marketers can build out UGC-focused web pages and have them included as part of their websites in a matter of minutes.
Why we should care
Last month, the IAB put together a committee to better understand the impact of UGC on branding and marketing efforts. UGC can offer brands an effective way to, “Organically connect with consumers in a world filled with overly commercial and often intrusive messages,” the group said.
Marketers often see the value that UGC brings to their brands, but the time and effort it takes to curate it can be problematic for marketing teams with limited budgets and resources. TINT’s Experience Builder offers a no-coding-required solution that allows marketers to launch a web experience built on UGC within minutes.
More on the news
- TINT has also partnered with Hootsuite, integrating its social content curation platform with the Hootsuite’s social management tool.
- Foxwood Casinos is among Experience Builder’s launch partners.
- Launched in 2013, TINT’s social curation platform is used by a number of major brands including Nike, Verizon, Blue Apron and Marriott. It’s powered by Filestack.
About The Author
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
It is the best time to make some plans for the future and it is time to be happy. I have read this post and if I could I desire to suggest you some interesting things or tips. Perhaps you could write next articles referring to this article. I desire to read more things about it!
Some times its a pain in the ass to read what website owners wrote but this web site is rattling user friendly! .
I just could not depart your site prior to suggesting that I actually enjoyed the standard info a person provide for your visitors? Is going to be back often to check up on new posts
I consider something really special in this site.
As I web-site possessor I believe the content material here is rattling wonderful , appreciate it for your efforts. You should keep it up forever! Best of luck.
This internet site is my aspiration, real superb design and perfect content material.
Along with almost everything which appears to be building within this subject material, all your perspectives tend to be fairly radical. Even so, I appologize, because I can not give credence to your entire idea, all be it stimulating none the less. It seems to me that your opinions are actually not completely justified and in simple fact you are generally yourself not even wholly convinced of your point. In any event I did take pleasure in reading it.