Customer expectations continue to rise. Senior-level marketers like you depend on marketing technology to meet and exceed those demands. As a result, the distinction between marketing and technology is… gone. Marketing is now a digital profession that is indistinguishably intertwined with and supported by marketing technology.
In truth: Martech is marketing.
Bold statement? You bet. But the reality is that martech at all organizations is somewhere on the continuum from “helpful assistance” to “total domination”. (Case in point: McDonald’s.)
I’m curious: Where does your organization fit into this spectrum? Click here to find out.
If you agree that “martech is marketing,” join me and 2,000 senior-level marketers at The MarTech Conference, this September 16-18 in Boston. You’ll access 55+ expert-led sessions loaded with creative, real-world, vendor-agnostic solutions and actionable tactics for overcoming sticky marketing challenges.
Ready to register? Pick your ideal pass and book now!
See you in Boston 🙂
Psst… I’m hosting a live Q&A webinar on all-things martech this Thursday, August 15 at 1:00PM. If you have questions, curiosities, or feedback, now’s the time to share! Secure your seat today.
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